It seems that the Wine Magnet idea is getting new life and a new PR campaign from another company.  I posted a pretty indepth article on this concept along with some testing done that refutes its claims.

With this incarnation, a “physician” claims that what differentiates this one from the old “Magnet Clip” is that it operates as a pourer and adds a hole to the process to speed up oxygenation.  I’m getting tired of these useless gadgets but someone must be buying it because there are not one but TWO versions of the same bologna.  Check out my last post to understand why I’m so skeptical.

Vinography had an article speculating about how warming a glass of wine in the microwave isn’t necessarily a bad thing.  If you believe that even in the slightest then you CANNOT believe this device works.  A microwave is 1000W of electromagnetic power coursing through your wine for 20 seconds or so.  A magnet on the neck of a bottle is milliseconds of magnetic fields on your wine.

Anyway, they got TONS of press through an associated press article that got picked up absolutely everywhere.  Good for them, a sucker is born every minute and a fool and his money are soon separated, etc. etc. etc…

Enjoy the Wine Life!